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Why Native Ads Are Bad News for Some Agencies
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast...
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Reckitt Benckiser Reviews Its Global Media Account
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not...
View ArticleReckitt Benckiser Expands Its Media Agency Roster
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's...
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Ava Jordhamo Takes COO Role at ZenithOptimedia
ZenithOptimedia North American president Ava Jordhamo is assuming a new role at the media group. As chief operating officer for the region, Jordhamo will oversee operations and diversified services...
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JPMorgan Chase Embraces Its New Digital Shop
It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he sees."It's a great...
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Electrolux Moves Business to Zenith Media
Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus. The Publicis Groupe shop won the business after a...
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FX Networks Taps Zenith Media
Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles office, though...
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Here Are the 4 Finalists in Brown-Forman's Media Review
Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed...
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MediaVest Ends the Year With a Shot of Jack Daniels
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,...
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Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business
Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about $80...
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21st Century Fox Hopes to Complete its Massive Media Review By Year's End
The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest...
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This Is General Mills' First Big Media Review in 14 Years
General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in which...
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Mindshare Wins General Mills With Array of Ideas for Paid, Owned, Earned and...
Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner."Our new partnership with Mindshare in the U.S. will help us...
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General Mills Awards Global Media Duties to Mindshare
Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's...
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Google Now Controls 12 Percent of All Global Media Spend
Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media...
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